Sans Normal Reluz 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Crossten Soft' by Emre Güven, 'Ghino' by Fontmachine, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Mundial Narrow' by TipoType, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, approachable, confident, clean, display impact, approachability, clarity, modern branding, rounded, geometric, soft corners, compact, sturdy.
A heavy, rounded sans with smooth, continuous curves and slightly softened terminals that keep the texture dense without feeling sharp. Counters are open and largely circular/oval, with minimal stroke modulation and a stable baseline rhythm. The lowercase shows compact proportions with a robust x-height and short ascenders/descenders; the single-storey a and g reinforce a simplified, geometric construction. Overall spacing reads even and comfortable, producing a solid, blocky color in text while retaining clear internal shapes.
Best suited for headlines and short-to-medium display text where a strong, friendly voice is needed—such as branding, packaging, posters, and straightforward signage. It can also work for UI labels and callouts when you want a rounded, approachable feel and high visual impact at modest sizes.
The font conveys a contemporary, friendly tone—confident and straightforward, with a soft, welcoming edge. Its rounded geometry and sturdy weight feel practical and approachable rather than technical or formal.
The design appears intended to deliver a contemporary, easygoing sans built on geometric round forms, prioritizing clarity and strong presence with softened details for warmth. It aims to balance bold display impact with legibility through open counters and simplified letter structures.
Round letters (O, C, G) appear close to true circles/ellipses, while diagonals (V, W, X, Y) are broad and emphatic, contributing to a strong display presence. Numerals are similarly hefty and rounded, with clear silhouettes suited to quick recognition. The overall impression is cohesive and consistent across cases, emphasizing smooth curves and simplified forms.