Sans Normal Vidad 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Niko' by Ludwig Type, 'Open Sans Soft' by Matteson Typographics, and 'Depot New' and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, modern, friendly, display impact, dynamic emphasis, modern branding, friendly strength, oblique, rounded, geometric, compact, high impact.
A heavy, oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes stay uniform with softened terminals and corners, producing dense, solid letterforms and a compact rhythm. The capitals are wide and stable with broad bowls and straightforward joints, while the lowercase shows single-storey forms (notably a and g) and short, sturdy extenders. Numerals are similarly weighty and rounded, with clear, open counters and a consistent forward slant across the set.
Best suited to headlines, posters, branding, and packaging where bold, kinetic emphasis is desired. It also fits sports and lifestyle applications, campaign graphics, and short editorial callouts where an oblique, modern voice helps text feel fast and dynamic.
The overall tone is energetic and assertive, with a sporty, contemporary feel. The rounded geometry keeps it approachable rather than harsh, while the strong slant adds motion and urgency that reads well in headline-driven contexts.
The design appears intended as a high-impact oblique sans that combines geometric roundness with strong mass for confident display typography. Its consistent slant and simplified forms aim for quick recognition and a contemporary, motion-forward presence in branding and advertising.
Spacing and proportions emphasize blocky, high-ink silhouettes; the italic angle is consistent enough to maintain even texture in paragraphs, though the weight and slant favor display sizes. Round letters (O/C/G/Q) are especially circular and prominent, contributing to a clean, modern rhythm.