Sans Normal Vidat 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mesveda' by Agny Hasya Studio, 'Articulo' by Gilar Studio, 'Glimp Rounded' by OneSevenPointFive, 'Core Sans E' by S-Core, 'Nu Sans' by Typecalism Foundryline, and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, confident, friendly, modern, impact, motion, readability, approachability, modernity, oblique, rounded, soft-cornered, geometric, clean.
A heavy, oblique sans with rounded geometry and smooth, continuous curves. Strokes are consistently thick with minimal contrast, and terminals are softened, giving counters and joins a gentle, streamlined feel. Proportions lean broad and open, with generous curves in letters like C, G, O, and S and sturdy verticals throughout. The figures are bold and compact with rounded shapes and steady rhythm, reading clearly at display sizes.
Well-suited for headlines, posters, and brand marks that need a strong, energetic voice. It should work especially well for sports and lifestyle branding, packaging callouts, and short marketing copy where the oblique stance can add motion and emphasis. The weight and rounded construction help it hold up in large-scale applications and bold typographic layouts.
The overall tone is assertive and upbeat, with a forward-leaning motion that feels sporty and active. Rounded forms keep it approachable rather than severe, balancing impact with a friendly, contemporary character. It suggests momentum and confidence without becoming aggressive.
The design appears intended to deliver high-impact communication with a sense of speed and approachability. By combining heavy strokes with rounded, geometric construction and a consistent oblique angle, it aims to be a modern display sans that feels dynamic and readable in punchy settings.
The oblique angle is consistent across caps, lowercase, and numerals, creating a unified, forward-driving texture in text. Spacing appears even and the letterforms remain clean and uncluttered, emphasizing clarity and punch over finesse.