Sans Normal Venur 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FF Transit' by FontFont and 'Fact' by ParaType (names referenced only for comparison).
Keywords: ui text, branding, signage, packaging, editorial, modern, clean, dynamic, neutral, technical, emphasis, modernization, clarity, systematic, oblique, humanist, rounded, open counters, smooth curves.
This is an oblique sans with smooth, rounded construction and low stroke modulation. Uppercase forms are compact and slightly condensed in feel, with broad curves (C, G, O) and softly squared terminals that keep the rhythm even. Lowercase letters show clear, open apertures and straightforward shapes, with a single-storey “a” and a simple “g,” reinforcing a contemporary, utilitarian tone. Numerals are clear and slightly streamlined, matching the same rounded geometry and consistent italic slant.
It works well for interface labels, product UI, and informational typography where a subtle italic voice is needed without sacrificing clarity. The clean shapes and open counters also suit contemporary branding, packaging, and short editorial passages, especially in headings or emphasis settings.
The overall tone is modern and efficient, with a forward-leaning slant that adds motion without becoming expressive or calligraphic. It reads as neutral and professional—more functional than friendly—making it suitable for clean, contemporary layouts.
The design appears intended as a practical oblique companion for modern sans typography: clear, evenly built forms with a consistent slant for emphasis and hierarchy while maintaining a restrained, contemporary look.
The oblique angle is consistent across capitals, lowercase, and figures, and spacing appears measured for continuous text. Curves stay smooth and controlled, while diagonals (V, W, X, Y) remain crisp, giving the face a steady, engineered rhythm.