Sans Normal Derud 5 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Demoise Sans Serif' by Maculinc (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, editorial, clean, modern, neutral, friendly, technical, legibility, versatility, neutral tone, modern clarity, approachability, monoline, rounded, open counters, generous spacing, humanist touch.
A monoline sans with rounded curves and lightly squared terminals, balancing geometric construction with subtle humanist detailing. Uppercase forms are straightforward and open, with circular bowls (C, G, O) and clean joins; the G includes a simple horizontal bar. Lowercase shows clear, readable shapes with open apertures and compact bowls; the single-storey a and g reinforce a contemporary, approachable feel. Strokes remain even throughout, with smooth curves, short crossbars, and consistent verticals; spacing appears comfortable, giving text a calm, even rhythm.
Works well for user interfaces, product copy, and general-purpose branding where a clean sans is needed. Its open forms and even color support comfortable reading in short paragraphs, and the straightforward capitals make it effective for signage and headings.
The overall tone is restrained and contemporary, projecting clarity and practicality without feeling sterile. Rounded forms and open counters add a mild friendliness, making it suitable for everyday interface and editorial use where neutrality is valued.
Designed to provide a versatile, contemporary sans for broad communication needs, emphasizing legibility and an even typographic color. The shapes suggest an aim for neutrality with a slight softening through rounded geometry, helping it feel modern and approachable across contexts.
Figures are clear and fairly uniform in presence, with simple, unembellished construction that matches the letterforms. Diagonals (V, W, Y, Z, and 7) are crisp and confident, while punctuation in the sample text reads cleanly at larger sizes.