Sans Superellipse Hakis 1 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Air Force' by Indian Summer Studio, 'Charles Wright' by K-Type, and 'Evanston Tavern' by Kimmy Design (names referenced only for comparison).
Keywords: branding, headlines, ui labels, packaging, posters, techy, industrial, futuristic, sporty, utilitarian, geometric utility, modern branding, digital clarity, impactful display, rounded corners, squared bowls, compact apertures, high contrast-free, blocky.
A sturdy geometric sans built from squared bowls and rounded-rectangle curves, with consistently softened corners and largely uniform stroke weight. Counters tend toward squarish shapes, and many joins and terminals finish with blunt, slightly radiused ends that keep the texture dense and controlled. Curved letters like C, G, O, and S read as superellipse-like forms, while straight-sided letters (E, F, H, L, T) emphasize clean right angles and a compact, engineered rhythm. Numerals follow the same rounded-square logic, producing a cohesive, signage-like set.
It performs best in branding, headlines, and short blocks of text where a compact, technical voice is desirable. The sturdy shapes and rounded-square construction also suit UI labels, product graphics, packaging, and sporty or tech-forward posters where clarity and impact matter more than delicate nuance.
The overall tone is modern and technical, with a confident, no-nonsense presence. Its rounded-square geometry adds a friendly edge to an otherwise industrial, machine-made feel, making it suitable for contemporary digital and product-facing aesthetics.
The letterforms appear designed to translate rounded-rectangle geometry into a practical, high-impact sans that feels engineered and contemporary. The consistent corner rounding and squared counters suggest an intention to balance approachability with a robust, functional voice for modern display and interface contexts.
The design favors closed, stable silhouettes over wide apertures, yielding a tight, solid color in text. Diagonals in A, K, V, W, X, and Y stay crisp against the rounded motif, reinforcing a sporty, display-oriented character.