Sans Normal Addek 12 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Opkrop' by Jipatype (names referenced only for comparison).
Keywords: branding, headlines, posters, editorial, advertising, sporty, dynamic, modern, friendly, casual, convey motion, modernize, improve clarity, add friendliness, oblique, geometric, rounded, open apertures, soft terminals.
A slanted sans with broad proportions and a clean, low-contrast stroke. Letterforms lean consistently with rounded curves and gently softened terminals, giving the shapes an approachable, contemporary feel. Counters are roomy and apertures stay open, supporting clarity even as the design uses brisk angles in diagonals and joins. The numerals follow the same forward-leaning rhythm, with smooth curves and simple, sturdy construction.
Well-suited to branding and display roles where a sense of motion is desirable, such as sports, lifestyle, and contemporary product messaging. It can also work for short editorial callouts, subheads, and promotional copy where a clean sans voice is needed with added dynamism from the slant.
The overall tone is energetic and forward-moving, with a sporty, contemporary voice. Its soft rounding keeps it from feeling overly technical, adding an easygoing, friendly character that reads as informal and active rather than formal or reserved.
Likely designed to provide a modern oblique sans that feels fast and confident without sacrificing approachability. The combination of broad proportions, open forms, and softened edges suggests an intent to balance clarity with an energetic, contemporary personality for display-forward typography.
The design maintains a steady oblique angle across uppercase, lowercase, and figures, creating strong directional flow in text. Curves are prominent in C/G/O/Q and the bowls of b/p/q, while diagonals in A/K/V/W/X add snap and momentum. Spacing appears generous, reinforcing the wide, open texture in longer lines.