Sans Normal Mifa 11 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: posters, headlines, packaging, logos, signage, playful, chunky, retro, friendly, cartoonish, impact, playfulness, retro appeal, brand presence, headline emphasis, rounded, soft corners, bulky, compact counters, blunt terminals.
A heavy, rounded sans with broad proportions and a dense, blocky silhouette. Curves are built from near-circular bowls and thick strokes, while many joins and terminals are squared off, creating a distinctive mix of soft rounding and blunt geometry. Counters are relatively small and often pinched (notably in letters like e, a, and g), which increases the “inked-in” feel at text sizes. The lowercase is large and sturdy, with simple, single-storey forms and minimal modulation, producing a steady rhythm and strong color on the page.
Well-suited for attention-grabbing headlines, posters, and short promotional copy where a strong, friendly voice is desirable. It also fits playful branding, packaging, and bold signage, especially in contexts that benefit from a retro or cartoon-leaning display look.
The font projects an upbeat, bold personality with a toy-like, poster-friendly energy. Its exaggerated weight and rounded shapes feel approachable and humorous, leaning toward retro display aesthetics rather than neutral editorial tone.
The design appears intended to deliver maximum impact with a friendly, rounded tone—prioritizing bold presence and recognizable shapes over delicate detail. Its compact internal spaces and broad forms suggest a display-first approach aimed at creating a memorable, high-energy typographic voice.
In the sample text, the heavy massing and tight counters make spacing and internal openings a key factor for legibility; it reads best when given generous size or breathing room. The numerals share the same chunky, rounded construction and maintain a consistent, punchy presence alongside the letters.