Sans Normal Medor 12 is a very bold, wide, medium contrast, italic, tall x-height font visually similar to 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, event promos, packaging, loud, sporty, retro, punchy, playful, attention grab, motion, display impact, brand voice, slanted, compact counters, rounded, notched, blocky.
This typeface uses heavy, rounded sans forms with a consistent forward slant and broad proportions. Curves are smooth and inflated, while many glyphs introduce sharp, triangular cut-ins and small notches that break the silhouette, creating a chiseled, segmented look. Apertures and counters are relatively tight for the weight, and the overall texture reads as dense and high-impact. The construction stays geometric and clean, mixing circular bowls with flattened terminals and angled joins for a dynamic, engineered feel.
Best suited to large-scale applications where its bold silhouettes and distinctive cut-in detailing remain clear—such as headlines, posters, sports and event branding, and promotional graphics. It can also work for short, emphatic copy on packaging or social graphics, but is less appropriate for long-form text due to its dense color and stylized interruptions.
The overall tone is energetic and assertive, with a distinctly sporty, retro display character. The slant and the recurring cut-in details add motion and attitude, making the font feel fast, loud, and attention-grabbing rather than neutral or understated.
The design appears intended to deliver maximum impact with a sense of speed and contemporary retro flair. By combining rounded, geometric bases with systematic notches and a forward lean, it aims to stand out in display settings while keeping a consistent, modern sans structure.
Spacing in the sample text appears robust and the rhythm is driven by large, rounded masses punctuated by repeated internal slashes/cuts, which become a signature motif across letters and numerals. The numerals match the letterforms in weight and curvature, keeping a cohesive, headline-oriented voice.