Sans Superellipse Figom 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Gomme Sans' by Dharma Type, 'Kairos Sans' by Monotype, 'Olney' by Philatype, 'Hype vol 2' by Positype, 'Cobe' by Stawix, and 'Presta' by Type Juice (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, tech identity, sporty, techy, futuristic, assertive, energetic, high impact, modern clarity, speed cue, brand voice, display strength, rounded, oblique, blocky, compact, geometric.
A heavy, oblique sans with broad proportions and rounded-rectangle geometry. Strokes are uniform and dense, with softened corners and subtly squared counters that create a superelliptical feel in letters like O, Q, and D. Terminals are clean and mostly horizontal/vertical, while diagonals (A, K, V, W, X, Y) are sharply cut, giving a crisp, engineered rhythm. Lowercase forms are sturdy and simplified, with short apertures and compact bowls; numerals follow the same blocky, rounded language for a cohesive, modern set.
Well suited for sports and fitness branding, tech-forward identities, and bold promotional headlines where impact and speed are desired. It also works for packaging and signage that benefits from sturdy letterforms and rounded corners, especially when set large with generous tracking.
The overall tone is fast, confident, and contemporary, balancing smooth rounded corners with hard, forward-leaning motion. It reads as performance-minded and slightly futuristic, with a strong, poster-ready presence and a clear sense of momentum.
The design appears intended to deliver high-impact display typography with a streamlined, aerodynamic feel. By combining superelliptical rounding with firm geometric cuts and a consistent slant, it aims for modern clarity and energetic emphasis without decorative complexity.
The oblique slant is consistent across caps, lowercase, and figures, helping the design feel unified in longer passages. Wide sidebearings and large internal shapes keep it legible at display sizes, while the dense stroke mass and compact counters suggest it will feel strongest when given breathing room.