Sans Normal Imdiw 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Futura BT' by Bitstream, 'Graphicus DT' by DTP Types, 'Futura Now' by Monotype, and 'Futura PT' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logotypes, playful, friendly, chunky, retro, cheerful, impact, approachability, display readability, playful branding, rounded, soft corners, bubble, heavy strokes, compact counters.
A heavy, rounded sans with consistently thick strokes and softly radiused terminals throughout. The letterforms are built from simple geometric masses—circles, ovals, and rounded rectangles—creating smooth curves and sturdy verticals with minimal modulation. Counters tend to be compact and circular, giving the face a dense, punchy texture, while spacing is generous enough to keep shapes from clogging in display sizes. Numerals and capitals follow the same bulbous construction, producing an even, highly graphic silhouette across the set.
Best suited to headlines and short display copy where its thick, rounded shapes can read clearly and add personality. It works well for branding, packaging, stickers, and poster graphics—especially where a friendly, playful voice is desired. In longer paragraphs it can feel visually dense, so it’s most effective when paired with a simpler text face for body copy.
The overall tone is upbeat and approachable, with a toy-like, bubble geometry that feels informal and welcoming. Its chunky proportions and soft edges lean toward mid-century/retro signage and contemporary kid-friendly branding rather than austere or technical typography.
This design appears intended to deliver maximum impact with soft, friendly geometry—an attention-grabbing display sans that remains approachable through rounded construction and simplified counters.
The forms favor roundness over sharp joins, and several glyphs show intentionally simplified internal shapes that prioritize bold silhouette over fine detail. The sample text demonstrates strong presence in short phrases, where the rounded rhythm reads as energetic and humorous.