Sans Normal Pumaz 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Panton Rust' by Fontfabric, 'Graviola' and 'Graviola Soft' by Harbor Type, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, stickers, playful, friendly, chunky, retro, cartoonish, approachability, impact, fun, bold branding, retro charm, rounded, soft corners, puffy, bubbly, heavy.
A heavy, rounded sans with broad strokes, soft corners, and compact counters that create a dense, punchy silhouette. Curves are smooth and generous, with minimal contrast and a steady, upright stance. The design favors simple, geometric construction—round bowls and blunt terminals—while letting letter widths vary for a lively rhythm. Numerals are similarly bulbous and robust, optimized for impact rather than fine detail.
Best suited for short, high-impact settings such as headlines, display copy, packaging, and brand marks that need a friendly, attention-grabbing voice. It also works well for playful signage, kids-oriented materials, and bold social graphics where rounded forms and strong silhouettes are an advantage.
The overall tone is warm, approachable, and slightly humorous, with an unmistakably bold, cartoon-like presence. Its puffy shapes and rounded endings give it a casual, upbeat feel that reads as retro and snackable, ideal when you want text to feel friendly and loud rather than formal.
This font appears designed to deliver maximum visual weight with a soft, welcoming personality. The rounded geometry and simplified construction suggest an intention to be immediately readable at large sizes and to project a fun, approachable brand tone.
At smaller sizes the tight apertures and compact counters can fill in visually, so the face tends to look best when given room to breathe. In all-caps it becomes especially blocky and poster-like, while lowercase retains a bouncy, informal texture.