Sans Normal Asmov 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Mack' by Blaze Type and 'TT Chocolates' by TypeType (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, clean, modern, neutral, friendly, functional, clarity, versatility, modern utility, readability, geometric, rounded, open apertures, even color, crisp terminals.
A clean sans with predominantly geometric construction and smoothly rounded curves. Stroke thickness is even and consistent, producing steady typographic color and clear rhythm in text. Counters are generous and apertures stay open, while terminals are crisp and largely squared-off, keeping the overall texture tidy rather than soft. Uppercase forms are straightforward and well-proportioned, and the lowercase maintains a practical, readable silhouette with simple, unembellished shapes.
It suits interface typography and general-purpose text where consistent color and straightforward shapes improve scanning and legibility. The clean geometry also works well for editorial layouts, presentations, and signage that needs a modern look without drawing attention away from the content.
The overall tone is modern, neutral, and approachable, leaning more toward clarity and utility than personality. Its rounded geometry adds a mild friendliness without feeling playful, making it easy to read and visually calm.
The font appears designed as a dependable, contemporary sans aimed at broad usability. Its restrained details, open forms, and consistent stroke behavior suggest an emphasis on clarity across common sizes and everyday communication.
The design balances circular forms (notably in rounded letters and numerals) with firm straight strokes, giving it a contemporary, engineered feel. Spacing appears even in the sample setting, supporting continuous reading and maintaining a stable line texture across mixed-case text.