Sans Other Guwi 1 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, signage, packaging, industrial, stenciled, art deco, modular, futuristic, distinctive texture, stencil effect, architectural impact, display emphasis, geometric, segmented, high impact, display, cut-out.
A heavy, geometric sans built from broad strokes and simple curves, repeatedly interrupted by vertical and horizontal cut-ins that create a stencil-like segmentation. Round letters lean on near-perfect semicircles, while straight-sided forms stay rigid and blocky, producing a modular rhythm across the alphabet. Counters are often partially closed or split, and joins are simplified, giving the shapes a constructed, almost machined feel. Spacing and silhouettes are bold and compact, with distinctive interior notches that remain consistent from caps to lowercase and into numerals.
Best suited for display contexts where the segmented construction can be appreciated—posters, headlines, logos/wordmarks, event graphics, and packaging. It can also work for signage or wayfinding in controlled environments, especially when set at generous sizes and with ample tracking.
The overall tone feels industrial and architectural, with an Art Deco-meets-futurist flavor driven by the repeated slicing and strong geometry. It reads assertive and graphic, suggesting signage, machinery, or sci‑fi interface labeling rather than quiet editorial text.
The design appears intended to deliver a bold, decorative sans with a consistent cut-out/stencil motif, prioritizing a distinctive, engineered texture and memorable silhouettes over neutral readability.
Legibility is highly style-forward: the segmentation becomes the defining feature, creating striking word shapes at larger sizes but introducing ambiguity in similar forms when set small. Numerals and capitals carry the strongest presence, with the same cut-out logic extending coherently across the set.