Sans Normal Armen 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Apercu', 'Apercu Arabic', 'Apercu Arabic Variable', 'Apercu Thai', 'Apercu Thai Variable', and 'Apercu Variable' by Colophon Foundry; 'Pulp Display' by Spilled Ink; and 'TT Commons Classic' by TypeType (names referenced only for comparison).
Keywords: ui text, web content, product branding, signage, editorial, clean, neutral, contemporary, friendly, functional, utility, clarity, modern neutrality, approachability, rounded, open forms, even rhythm, high legibility, crisp.
A clean sans with rounded, circular construction and smooth, continuous curves paired with straight verticals and horizontals. Strokes are even and consistent, with largely monoline behavior and softly finished terminals. Counters are open and generous (notably in C, G, O, e), and the overall spacing reads balanced and uncluttered. Numerals are simple and modern, with clear shapes and steady alignment that matches the text rhythm.
This font suits interface typography, web and app copy, and general-purpose brand systems where clarity and a modern, unobtrusive voice are needed. Its open counters and even stroke weight also make it a solid choice for signage and editorial layouts that require steady readability at a range of sizes.
The tone is neutral and contemporary, leaning friendly through its round forms and open apertures. It feels straightforward and dependable rather than stylized or expressive, projecting clarity and approachability in both headlines and running text.
The design appears intended as a versatile, everyday sans that prioritizes legibility and calm consistency. Its rounded geometry and restrained detailing suggest a goal of staying modern and friendly while remaining broadly useful across digital and print applications.
Lowercase forms show practical, readable detailing—single-storey a and g, a compact ear on g, and a simple, direct r. Punctuation and basic symbols in the sample (apostrophe, ampersand, question mark) appear clean and consistent with the rounded, monoline voice.