Print Rury 12 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: posters, branding, packaging, social media, invitations, friendly, casual, playful, handmade, retro, human touch, approachability, expressive display, hand-lettered feel, rounded, brushy, soft terminals, bouncy, informal.
A slanted, brush-pen style with thick, rounded strokes and smooth, low-contrast forms. Letter shapes are simplified and slightly uneven in a natural way, with soft terminals and occasional hooked entries/exits that suggest quick, confident drawing. The rhythm is lively and bouncy, with generous curves, compact counters, and a handwritten irregularity that becomes more apparent in longer text. Numerals match the same soft, painted look, with full curves and sturdy, dark color on the page.
Well-suited for short, attention-getting copy such as posters, packaging callouts, café-style signage, and friendly branding. It also works for social posts, greeting cards, invitations, and headlines where an informal handwritten voice is desired.
The overall tone is warm and approachable, evoking casual note-taking, handcrafted signage, and upbeat personal messaging. Its energetic slant and rounded forms give it a lighthearted, conversational feel rather than a formal or technical one.
Likely intended to provide an easygoing, brush-written script look that stays legible while retaining the spontaneity of hand lettering. The design favors bold presence and a personable tone over strict uniformity, aiming for a natural handwritten texture in both uppercase and lowercase.
Uppercase characters read as simple, bold silhouettes with minimal ornament, while lowercase forms carry more handwritten personality through loops, hooks, and varied join behavior without actual connections. At display sizes it feels expressive and confident; in paragraphs the heavy stroke and lively irregularities create a distinctly informal texture.