Sans Normal Idkip 2 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, posters, ui, friendly, casual, modern, approachable, airy, warm modernity, casual readability, friendly branding, soft geometry, rounded, monoline, humanist, soft corners, open counters.
A slanted, monoline sans with generously rounded curves and softly tapered joins that keep the texture light and smooth. Proportions run on the open, roomy side with broad bowls and wide letterforms, while counters stay clear and uncluttered. Terminals are mostly rounded or gently cut, and the overall rhythm feels even and continuous, with minimal stroke modulation and a clean, contemporary silhouette.
Works well for branding and packaging where a friendly, contemporary voice is needed, and for editorial callouts, headlines, and short passages that benefit from a relaxed slant. It can also suit interface labels or marketing layouts where open shapes and steady spacing help maintain clarity.
The tone is friendly and informal, with an easygoing, conversational feel. Its soft geometry and consistent stroke give it a modern, approachable personality that reads as upbeat rather than technical or austere.
The design appears intended to provide a modern italic sans with soft, rounded construction—balancing straightforward readability with a warm, informal character for everyday communication and identity work.
Uppercase forms lean toward simple geometric constructions (notably the round O/Q and open C/G), while the lowercase maintains clear differentiation and legibility at text sizes. Numerals match the same rounded, casual logic, keeping curves dominant and avoiding sharp, rigid details.