Sans Normal Hiraf 12 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, casual, approachable, informal, approachability, modern warmth, legibility, informality, rounded, soft, bouncy, hand-drawn, open.
A rounded sans with smooth, monoline strokes and gently softened terminals throughout. The forms favor broad curves and open counters, with a slightly bouncy baseline feel created by subtly varied joins and asymmetries. Capitals are clean and simple with generous interior space, while lowercase forms stay straightforward and highly legible, leaning toward single‑storey construction where expected. Numerals are similarly rounded and open, keeping the same even stroke and soft geometry for a cohesive texture in text.
Well suited to brand identities that want an approachable voice, as well as packaging, posters, and headline work where rounded letterforms add charm. It also fits children’s or family-oriented media, UI labels, and social graphics where friendliness and quick readability matter.
The overall tone is friendly and easygoing, with a lightly hand-drawn warmth that keeps it from feeling rigid or corporate. Its rounded shapes and relaxed rhythm read as welcoming and modern, lending a casual personality without becoming overly quirky.
The design appears intended to deliver a clean sans structure with a warmer, more personable finish, combining geometric roundness with small irregularities for an informal, human feel. It aims for clarity and versatility while projecting an upbeat, accessible character.
In running text the spacing and open apertures help maintain clarity, while the rounded terminals and circular bowls create a consistent, smooth color on the page. The design’s softness makes it feel comfortable at display sizes while remaining serviceable for short passages.