Sans Normal Nubul 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'ATC Arquette' by Avondale Type Co., 'BR Nebula' by Brink, 'Goga' by Narrow Type, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, playful, modern, punchy, impact, approachability, clarity, modernity, rounded, soft corners, geometric, chunky, compact apertures.
A heavy, rounded sans with smooth, inflated curves and subtly softened corners. Strokes are consistently thick with minimal modulation, producing dense counters and relatively small apertures in letters like C, S, and e. The overall geometry leans circular/elliptical (notably in O, o, 0, and 8), while joins and terminals stay blunt and clean, keeping edges crisp even at large sizes. Numerals are robust and compact, matching the letterforms’ sturdy, uniform rhythm.
Best suited to headlines and display sizes where its dense shapes and rounded geometry can carry visual impact without losing character. It works well for branding, packaging, and signage that needs a friendly but forceful voice, and it can add a playful, contemporary feel to short UI labels or callouts when used with ample spacing.
The tone is bold and upbeat, mixing a utilitarian sans structure with a friendly, almost toy-like softness. Its weight and rounded forms project approachability and optimism while still feeling contemporary and assertive.
The design appears intended to deliver maximum impact with a warm, approachable feel—combining geometric roundness and softened corners with strong, compact counters for a bold, contemporary display voice.
Uppercase forms read especially blocky and stable, with broad horizontals and closed counters that create strong, poster-like silhouettes. The lowercase maintains the same stout proportions, giving text a tight, dark color and a consistent, high-impact texture across lines.