Sans Normal Lakik 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Fold Grotesque' by Colophon Foundry, 'Aestetico' by Latinotype, 'Ordina' by Schriftlabor, 'Eloquia' by Typekiln, and 'Biwa' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, modern, energetic, punchy, impact, motion, emphasis, display, clarity, oblique, chunky, rounded, geometric, high-impact.
A heavy, oblique sans with broad proportions and compact counters that emphasize mass and solidity. Curves are smooth and geometric with rounded bowls, while terminals are clean and largely straight-cut, keeping the texture crisp despite the weight. Uppercase forms read sturdy and blocklike, and the lowercase maintains a straightforward, single-storey feel where applicable, producing an even, forceful rhythm in text. Figures are wide and sturdy, matching the letterforms in overall density and presence.
Best suited to headlines, posters, and brand marks where impact and immediacy are priorities. It also fits sports and event graphics, packaging callouts, and short promotional copy that benefits from a bold oblique voice. For longer passages, it works best in brief bursts (taglines, subheads) with generous leading and margins.
The overall tone is bold and confident with a fast, forward-leaning attitude. Its wide stance and strong silhouettes give it a sporty, promotional energy that feels contemporary and attention-seeking rather than delicate or formal.
This font appears designed to deliver maximum presence and a sense of motion through a strong oblique angle and wide, geometric construction. The emphasis is on bold, legible silhouettes that hold up in attention-grabbing display settings while maintaining a clean sans structure.
The combination of strong slant, generous widths, and thick strokes produces a dark typographic color, so spacing and line breaks become important to prevent paragraphs from feeling overly dense. The rounded geometry helps preserve clarity at display sizes, but the weight makes the design most comfortable when given breathing room.