Sans Normal Logab 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'NeoGram' by The Northern Block, 'Larsseit' by Type Dynamic, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, energetic, sporty, confident, modern, punchy, impact, motion, attention, modernity, clarity, rounded, oblique, compact, smooth, heavyweight.
A heavy, oblique sans with rounded terminals and generously curved bowls that keep the texture smooth despite the mass. Strokes are largely uniform with minimal modulation, and counters stay open enough to remain legible at larger sizes. The overall construction favors broad, circular forms (notably in O, C, G, and 0) paired with sturdy, slightly condensed joins and simplified diagonals. Numerals are bold and straightforward, matching the letterforms with consistent weight and a forward-leaning stance.
Best suited for headlines and display settings where impact and momentum are desired, such as sports branding, event posters, promotional graphics, and packaging callouts. It can also work for bold wordmarks when a modern, energetic slant is appropriate, but its weight and angle make it less ideal for long-form text.
The strong slant and dense black color create a fast, assertive voice that feels sporty and action-oriented. Rounded shaping softens the aggression, giving it an approachable, contemporary tone suited to attention-grabbing messaging.
The design appears intended to deliver maximum emphasis with a clean, rounded sans structure, using an oblique posture to imply speed and forward motion. It prioritizes bold, high-visibility letterforms that read quickly and hold together as a strong graphic block.
The rhythm is tight and emphatic, with a pronounced rightward lean that suggests motion. Round letters appear especially stable and unified, while diagonal-heavy glyphs contribute to a dynamic, poster-like texture.