Slab Contrasted Elgi 10 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, sports branding, signage, western, athletic, retro, assertive, rugged, impact, vintage signage, team branding, rugged display, blocky, octagonal, bracketless, ink-trap-like, compact.
A heavy, block-built slab serif with wide proportions and squared geometry. Strokes are thick and fairly even, with subtle internal contrast created by notched joins and cut-in corners rather than smooth modulation. Serifs read as bold, rectangular slabs that blend into the stems, while many curves are faceted into octagonal forms (notably in round letters and figures). Counters are tight and apertures are generally closed, giving the face a dense, high-impact color. The lowercase keeps sturdy, short-ish extenders and a workmanlike rhythm, matching the uppercase’s engineered, chiseled construction.
Best suited to display settings where weight and presence matter—posters, big headlines, packaging callouts, and logo/wordmark work. It also fits sports and club branding, as well as western-leaning or vintage sign-inspired applications where a rugged slab serif voice is desired.
The font projects a bold, frontier-and-sports mood: loud, confident, and built for impact. Its angular rounding and carved details suggest vintage signage and team identity lettering, with a tough, no-nonsense attitude that feels distinctly retro.
The design appears intended to deliver maximum impact with a classic slab-serif foundation, adding carved, angular detailing to evoke vintage signage and athletic branding. Its wide stance and faceted curves aim to stay recognizable and punchy in large-scale typography.
The distinctive cut-ins at corners and joins create a stamped or routed look and help separate dense shapes at display sizes. The numerals share the same faceted, slabbed construction, reinforcing a consistent, poster-ready texture across alphanumerics.