Slab Contrasted Elwe 7 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Dean Slab' by Blaze Type and 'Polyphonic' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, athletic, retro, assertive, industrial, playful, impact, motion, headline strength, retro display, branding, slab serif, bracketed slabs, beak terminals, ink traps, soft corners.
A heavy, forward-leaning slab serif with broad proportions and compact interior counters. The forms are built from sturdy, low-contrast strokes with thick, bracketed slab-like serifs and distinct beak-style terminals that create sharp wedges at corners. Curves are generously rounded and often show small notches/ink-trap-like cut-ins where joins tighten, which adds texture and improves separation at large sizes. Overall spacing reads roomy and stable, with a strong horizontal emphasis and a pronounced, energetic slant.
Best suited to display settings where impact matters: headlines, poster typography, team or event branding, and bold packaging or labels. It also works well for short bursts of text in signage and promotional layouts where the strong slabbiness and slant can carry a message quickly.
The tone is bold and punchy with a distinctly retro, sports-and-signage feel. Its chunky slabs and angled terminals give it a confident, action-oriented voice that reads as spirited rather than formal.
The design appears intended to deliver maximum presence and motion, pairing a heavy slab structure with a dynamic slant and attention-getting terminals. It prioritizes bold readability and character in large sizes, evoking classic athletic and mid-century display typography while staying crisp and graphic.
Figures match the letterforms in weight and stance, with rounded bowls and sturdy bases that keep numerals highly prominent. The design’s combination of soft curves and sharp beaks creates a lively rhythm, especially in headlines where the notches and brackets become part of the character.