Sans Normal Sugim 3 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, sturdy, playful, informal, display impact, warmth, retro appeal, approachability, rounded, soft corners, bulbous, heavy terminals, lively rhythm.
A heavy, rounded sans with a softly sculpted, ink-trap-free feel and pronounced modulation between thick stems and thinner connecting strokes. Curves are generous and circular, counters tend toward round/oval, and many terminals finish with subtly flared, softened ends rather than crisp cuts. The overall color is dense and confident, with compact apertures and a slightly bouncy rhythm created by swelling bowls and tapered joins. Numerals and lowercase share the same chunky, rounded construction, producing a cohesive, display-leaning texture in lines of text.
Best suited to headlines, posters, and branding where its dense weight and rounded character can carry personality at large sizes. It can work for packaging, labels, and signage that benefits from an inviting, retro-leaning tone, while longer paragraphs may feel heavy due to the strong stroke modulation and compact openings.
The font reads as friendly and throwback, combining a solid, dependable presence with a playful, slightly quirky warmth. Its softened terminals and rounded bowls give it an approachable tone that feels casual rather than corporate, evoking mid-century signage and exuberant headline typography.
The design appears intended to deliver an approachable, vintage-inflected display voice through rounded geometry, softened terminals, and a confident, dark typographic color. It prioritizes personality and impact while keeping shapes simple and highly legible in prominent settings.
The letterforms show strong emphasis on round shapes (notably in C, G, O, Q, and the lowercase bowls), while diagonals like V, W, X, and Y keep a smooth, thick-to-thin flow that reinforces the lively modulation. The overall spacing appears comfortable for display settings, with robust forms that hold up well in short bursts of text.