Sans Normal Rirav 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Matt' by Fontfabric (names referenced only for comparison).
Keywords: headlines, branding, signage, packaging, ui labels, friendly, modern, approachable, clean, confident, approachability, clarity, modernity, impact, rounded, soft corners, geometric, open counters, monoline.
A heavy, rounded sans with largely monoline strokes and generous, open counters. Forms lean toward geometric construction—circular bowls and smooth joins—while corners are consistently softened, producing a calm rhythm across text. Terminals are blunt and slightly rounded rather than sharply cut, and curves (notably in C, S, and G) maintain even tension without noticeable flare or contrast. Numerals follow the same rounded, sturdy logic, with clear, compact shapes and minimal stroke modulation.
Works well for headlines, brand marks, and packaging where a sturdy, friendly sans is needed. The open counters and simple construction also make it a good fit for UI labels, wayfinding, and short blocks of text at larger sizes.
The overall tone is friendly and contemporary, pairing strong presence with soft edges. It feels approachable and informal without becoming playful or quirky, making it suitable for clear, confident messaging that still reads warm.
Likely designed to deliver a contemporary, approachable sans that maintains strong impact while avoiding harshness through rounded geometry and consistent stroke weight.
Spacing appears comfortable at display sizes, and the rounded joins help maintain consistency where strokes meet (as in n, m, and k). The uppercase set reads solid and stable, while the lowercase keeps a simple, utilitarian structure with single-storey forms where expected for this style (e.g., a and g).