Sans Normal Igrov 3 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, ui labels, headlines, friendly, modern, clean, approachable, playful, softened geometry, friendly clarity, everyday modernity, rounded corners, soft terminals, open counters, geometric, even rhythm.
A clean sans with generously rounded corners and soft, slightly flared terminals that keep strokes from feeling sharp or rigid. Curves are smooth and nearly circular in O/C/G-style forms, while straight strokes stay even and steady, producing a consistent, low-drama texture in text. Counters are open and clear, with simple, unadorned construction and a straightforward baseline rhythm that reads comfortably at display sizes and in short text. Numerals are similarly rounded and uncomplicated, matching the letterforms’ friendly geometry.
Well suited for branding and packaging where a friendly, modern voice is needed, and for posters or headlines that benefit from bold, smooth shapes. The clear counters and even rhythm also make it a solid option for UI labels, navigation, and short blocks of supporting text.
The overall tone is contemporary and approachable, with a subtle playfulness coming from the softened corners and rounded finishing. It feels practical and neutral enough for everyday use, but warmer and more casual than a strictly technical grotesk.
Likely designed to deliver a straightforward geometric sans with a warmer, more human feel through rounded corners and softened terminals, balancing contemporary cleanliness with approachability and ease of reading.
Diagonal letters (A, V, W, X, Y) keep a sturdy, stable stance rather than razor-sharp joins, reinforcing the font’s softened personality. Lowercase forms appear compact and cohesive, with simple bowls and short, clean joins that maintain an even color across words.