Serif Other Hidi 9 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, book covers, editorial display, vintage, playful, theatrical, whimsical, storybook, expressiveness, nostalgia, attention, ornament, flared, bracketed, swashy, soft-edged, quaint.
This typeface is a decorative serif with chunky, flared terminals and strongly modeled strokes that shift from heavy stems to sharply thinned joins. Serifs are bracketed and often curl or hook into small spur-like details, giving many letters a slightly swashed, hand-cut feel. Counters are generous and rounded, while curves and diagonals show purposeful irregularities that create a lively rhythm across words. The overall color is dark and emphatic, with compact interior apertures balanced by outward flicks at stroke ends that keep the silhouettes animated.
Best suited for display settings where personality is an asset: posters, headlines, book covers, packaging, and editorial pull quotes. It can also work for short branding lines or event materials where a vintage, playful serif voice is desired, while extended small-size text may feel busy due to the ornate terminals and strong stroke modulation.
The tone feels old-world and theatrical—like a poster serif softened by quirky, storybook mannerisms. Its curled terminals and varied stroke endings add a mischievous, charming personality that reads as vintage and slightly eccentric rather than formal or academic.
The design appears intended to deliver a bold, attention-holding serif with antique poster cues and whimsical detailing. Its flared serifs, curled terminals, and lively texture suggest a goal of creating memorable word shapes for expressive titles and themed display typography.
Spacing and shapes produce a bouncy texture in text, with distinctive entry/exit strokes on letters like a, j, y, and s that create noticeable motion along the baseline. Numerals share the same curvy, ornamented logic, reinforcing a cohesive display character across both letters and figures.