Sans Normal Okraf 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Astoria Sans' by Alan Meeks, 'Gill Sans MT' and 'Gill Sans Nova' by Monotype, and 'Chantilly Serial' by SoftMaker (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, clean, confident, utilitarian, clarity, impact, modernity, approachability, geometric, rounded, open apertures, generous counters, even weight.
A sturdy, geometric sans with an even, low-contrast stroke and broadly rounded bowls. Curves are smooth and near-circular, while joins and terminals are kept simple and clean, creating a crisp silhouette at display sizes. Counters are generous and apertures stay open, supporting clear word shapes in both upper- and lowercase. Proportions feel balanced and contemporary, with straightforward, no-nonsense construction across letters and numerals.
Well-suited to headlines, posters, and brand marks that benefit from a strong, clean sans with rounded geometry. It should also perform well in packaging and signage where quick recognition and consistent, high-impact shapes are important.
The overall tone is modern and approachable, combining clarity with a confident, emphatic presence. Its rounded geometry reads friendly rather than technical, while the strong weight gives it an assertive, headline-ready voice.
The design appears intended as a versatile, modern sans that emphasizes clarity and impact through simple geometry, generous internal space, and consistent stroke treatment. It prioritizes an approachable tone while remaining neutral enough for broad commercial and editorial applications.
The lowercase shows single-storey forms (notably the a and g), reinforcing a geometric, contemporary feel. Numerals are sturdy and highly legible, with simple forms that match the rest of the set. Spacing appears comfortable in the sample text, helping maintain readability in dense, large-format copy.