Sans Normal Afdup 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'PF Das Grotesk Pro' by Parachute (names referenced only for comparison).
Keywords: branding, posters, headlines, sportswear, signage, sporty, dynamic, modern, confident, clean, motion, emphasis, modernity, clarity, impact, oblique, geometric, rounded, boldish, compact.
This typeface is a slanted, low-contrast sans with sturdy strokes and rounded, geometric construction. Curves are smooth and fairly circular (notably in O/C/G and the bowls of b/d/p/q), while terminals are clean and unadorned. The oblique angle is consistent across capitals, lowercase, and numerals, producing a forward-leaning rhythm; diagonals (V/W/X/Y) are crisp and slightly condensed in feel. Counters are open and the overall drawing is even and stable, with compact joins and a straightforward, contemporary silhouette.
It performs well in branding systems, headlines, posters, and promotional graphics where a dynamic, modern voice is needed. The sturdy shapes and open counters also suit short UI labels, packaging callouts, and signage that benefits from a clean, fast-moving italic emphasis.
The overall tone is energetic and purposeful, with an assertive, forward motion from the slant. It feels modern and practical rather than decorative, suggesting speed, activity, and clarity in messaging.
The design appears intended as a contemporary italic sans that delivers motion and impact without relying on high contrast or ornate details. Its geometry and consistent slant aim for a dependable, energetic texture that stays legible while projecting speed and confidence.
Uppercase forms read as robust and headline-ready, while the lowercase maintains a simple, single-storey feel where applicable (e.g., a and g), keeping the texture uncluttered. Numerals are clear and sturdy, matching the letterforms closely in stroke and proportion for consistent typographic color.