Slab Square Poti 7 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, logos, western, industrial, poster, rugged, vintage, impact, compactness, nostalgia, blocky, condensed, bracketed, ink-trap, square-cut.
A condensed slab serif with heavy, rectangular stems and compact proportions. Serifs are sturdy and mostly squared off, often slightly bracketed into the stem, giving the shapes a carved, stamped look. Curves are tight and somewhat squarish (notably in C/O/S), and many joins show subtle notches and inky-looking traps that add texture while keeping counters open. Overall spacing is firm and utilitarian, with a steady rhythm suited to short lines and strong silhouettes.
Best suited to headlines, posters, and branding where a strong, condensed slab voice helps fit more characters into limited width. It works well for packaging, labels, and signage that benefit from a bold, vintage-leaning texture, especially at medium to large sizes where the notches and squared curves read clearly.
The tone is assertive and workmanlike, evoking old letterpress printing, wood type, and frontier or industrial signage. Its dense, chunky forms feel confident and slightly rough-hewn, leaning toward display use where character and impact matter more than refinement.
The design appears intended to deliver a compact, high-impact slab serif that recalls printed ephemera and sign lettering, using squared terminals and subtle ink-trap-like shaping to maintain clarity and a distinctive, rugged texture.
Uppercase and lowercase share a consistent, compact build, and the numerals match the same blunt, squared construction for a cohesive set. The ampersand and punctuation shown keep the same slabby heft, reinforcing a uniform, poster-oriented color on the page.