Slab Square Potu 7 is a very bold, narrow, monoline, upright, tall x-height font visually similar to 'Collegium' by GRIN3 (Nowak), 'Kiner' by Yock Mercado, and 'Winner' by sportsfonts (names referenced only for comparison).
Keywords: posters, headlines, signage, logotypes, packaging, western, industrial, poster, sturdy, retro, display impact, heritage tone, signage clarity, brand strength, blocky, square, condensed, slab-serif, high-contrast texture.
A compact, block-built slab serif with squared terminals and an overall carved, geometric silhouette. Strokes are consistently heavy with minimal modulation, while tight counters and straight-sided bowls create a dense, punchy color on the page. Serifs read as blunt slabs with flat ends, and many joins and shoulders resolve into crisp right angles, giving the design a machined, architectural rhythm. The lowercase carries a tall presence with sturdy stems and simplified curves, maintaining the same assertive, rectangular construction seen in the capitals and numerals.
Well-suited to posters, headlines, and large-format signage where strong vertical rhythm and dense letterforms create immediate visibility. It also fits logotypes and packaging that lean into heritage, workshop, or western-inspired cues, especially when paired with simpler supporting text.
The tone evokes vintage wood-type and frontier-era display lettering, filtered through a more industrial, hard-edged sensibility. It feels confident and no-nonsense, with a poster-ready impact that suggests bold headlines, signage, and branding that wants to look tough and traditional at once.
Likely designed as an attention-first display slab that channels wood-type and sign-painting traditions through a compact, rectangular build. The emphasis appears to be on firmness, uniformity, and high-impact shapes that hold up in bold, short-form typography.
Spacing appears tight and the interior spaces are relatively small, so the face reads best when allowed room to breathe via generous leading or slightly increased tracking in longer lines. The numerals and capitals share the same squared, heavyweight construction, reinforcing a consistent, utilitarian voice across headlines and short statements.