Sans Superellipse Ubbob 13 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Neumatic Gothic' by Arkitype, 'Grillmaster' by FontMesa, 'Havana Sunset' by Set Sail Studios, and 'Cargi' by Studio Principle Type (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, industrial, retro, assertive, mechanical, utilitarian, space saving, high impact, robustness, modernized retro, condensed, blocky, rounded corners, squared curves, tall x-height.
A condensed, heavy sans with squared-off curves and rounded-rectangle counters that give bowls and rounds a superelliptical feel. Strokes are largely uniform with minimal modulation, producing dense, dark letterforms and a firm vertical rhythm. Terminals are blunt and slightly softened, while curves often resolve into flat-ish sides rather than perfect circles. Spacing is compact and the forms stay tightly controlled, with sturdy joins and simplified construction that favors impact over delicacy.
Best suited for headlines, posters, and short bursts of copy where a compact, high-impact presence is needed. It performs well on packaging, labels, and signage systems that benefit from condensed widths and a sturdy, industrial voice. Use generous size and moderate tracking to preserve clarity in longer lines.
The overall tone is tough and workmanlike, with a retro-industrial flavor reminiscent of stenciled signage, packaging, and utilitarian labeling. Its narrow, forceful proportions read as urgent and authoritative, while the softened corners keep it from feeling sharp or aggressive.
The design appears intended to deliver maximum punch in limited horizontal space, using simplified, rounded-rectilinear forms for a consistent, durable look. It prioritizes strong silhouette and repeatable geometry, aiming for a practical display style that remains legible under bold, high-contrast applications.
Round letters like O/C/G lean toward squarish geometry, and the numerals match the same compact, block-built logic for a consistent, sign-ready texture. The density and condensed proportions create strong word shapes at larger sizes, but can feel crowded if set too small or with tight tracking.