Sans Superellipse Irvu 5 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, packaging, assertive, industrial, playful, retro, punchy, impact, bold branding, geometric warmth, retro display, rounded, blocky, soft corners, compact counters, high impact.
A heavy, rounded-rectilinear sans with a broad stance and tightly controlled apertures. Strokes are uniformly thick with softened corners and squarish curves, creating superellipse-like bowls and counters. The letterforms lean on wide, stable proportions and compact internal spaces, with sturdy joins and short, blunt terminals. Lowercase shapes are robust and simplified, with single-storey forms and a strong, low-detail rhythm that stays consistent across text and numerals.
Best suited to headlines and short statements where maximum impact is desired, such as posters, bold branding, storefront or wayfinding signage, and packaging. It also works well for logos and label-style typographic marks where the rounded, blocky geometry can carry a strong identity.
The overall tone is loud and confident, pairing a friendly softness from the rounded corners with a forceful, poster-like weight. Its geometry gives it a slightly retro, signage-driven character, while the dense counters and wide footprint make it feel blunt, direct, and energetic.
The design appears intended to deliver a high-impact, friendly-industrial display voice: wide, simplified shapes with softened corners that remain bold at a glance. The consistent, rounded-rectangle construction suggests an aim for strong legibility at large sizes and a distinctive, compact visual signature in branding contexts.
In continuous text the heavy color creates a strong horizontal banding, and the tight apertures can make similar shapes (like C/G/O/Q) feel closely related. Numerals follow the same rounded, block-built logic and read as solid, display-first figures.