Sans Superellipse Irvu 2 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, signage, retro, punchy, sporty, playful, industrial, high impact, approachable strength, retro display, branding, rounded, blocky, soft corners, compact, sturdy.
A heavy, rounded-rectangle sans with broad proportions and softened corners throughout. Strokes are thick and confident with mostly uniform weight, producing dense counters and short apertures in letters like C, S, and e. Curves are built from superelliptical arcs rather than true circles, giving bowls and terminals a squared-off roundness. The overall rhythm is compact and high-impact, with simplified joins and sturdy diagonal construction in forms like K, V, W, X, and Y.
Best suited to display settings such as headlines, posters, logos, and bold editorial callouts where its wide stance and rounded mass can dominate the page. It also works well for packaging, signage, and sports or product branding that benefits from a sturdy, approachable tone.
The font projects a bold, no-nonsense energy with a friendly edge from its rounded geometry. It feels sporty and retro, evoking mid-century signage and athletic or automotive branding where mass and momentum matter more than delicacy.
The design appears intended to deliver maximum impact through thick strokes and broad, rounded construction while keeping the forms clean and sans-like. Its superelliptical curves and compact apertures suggest a deliberate balance of toughness and friendliness for attention-grabbing branding and titling.
Uppercase and lowercase share a consistent, engineered shape language, and the numerals echo the same rounded, blocklike construction for a unified display palette. At smaller sizes the tight openings and heavy weight can reduce clarity, while at large sizes the sculpted counters and rounded corners read as intentionally graphic.