Sans Normal Larog 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Nexa' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, modern, friendly, impact, motion, modernization, attention, oblique, geometric, rounded, compact, punchy.
A heavy, right-leaning sans with rounded, geometric construction and smooth curves throughout. Strokes are consistently thick with minimal modulation, producing strong silhouettes and dense color in text. Counters are open and fairly generous for the weight, while terminals are clean and mostly straight-cut, keeping the overall texture crisp. The proportions read broad and stable, with wide round letters (O, Q) and sturdy diagonals (V, W, X) that maintain uniform heft across the set.
Best suited for headlines, posters, and punchy brand moments where a bold, kinetic voice is needed. It will also work well for sports and lifestyle graphics, packaging callouts, and large-scale signage where the thick strokes and rounded shapes can carry impact.
The tone is assertive and upbeat, with a forward-leaning motion that suggests speed and momentum. Its rounded geometry keeps it approachable rather than severe, while the heavy weight gives it a confident, attention-grabbing voice.
The design appears intended as a high-impact italic sans that combines geometric roundness with a strong, contemporary mass. It prioritizes immediacy and legibility at larger sizes while projecting motion and confidence.
In the sample text, the italic slant and broad forms create a strong horizontal flow, making short phrases feel dynamic. Numerals match the letterforms in weight and curvature, with a clear, robust presence suitable for display settings.