Sans Normal Perud 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Fact' by ParaType, 'Ansage' by Sudtipos, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, retro, confident, attention, approachability, display impact, brand voice, rounded, chunky, soft corners, heavy terminals, compact joins.
This typeface is a chunky, rounded sans with broad proportions and a dense, ink-heavy color. Strokes are consistently thick with softened corners and blunt terminals, producing smooth, almost inflated shapes rather than crisp geometric edges. Counters are relatively small for the weight, and joins tend to be tight, giving letters a compact, sturdy build. The lowercase shows single-storey forms (notably a and g) and simple, open construction, while figures are similarly wide and solid with generous curves and minimal internal detail.
Best suited for display applications where strong silhouette and bold presence are desired, such as headlines, posters, signage, branding, and packaging. It can also work for short UI labels or social graphics when you want a friendly, attention-grabbing tone, but long passages may feel heavy due to the dense overall color.
The overall tone is friendly and assertive, with a playful, slightly retro feel that reads as approachable rather than formal. Its heavy, rounded silhouettes create an upbeat presence that can feel fun and “big,” lending a casual, welcoming voice to short messages and headlines.
The design appears intended to deliver maximum visual impact with an approachable, rounded voice—combining broad letterforms and thick strokes to create a bold, modern display look that stays friendly and accessible.
At larger sizes the smooth curvature and soft corners come through clearly, while in dense settings the small counters and tight joins can make textures feel very black and compact. The forms favor bold silhouettes over fine differentiation, prioritizing impact and readability from a distance.