Sans Normal Perur 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, logos, playful, friendly, chunky, retro, cartoonish, impact, approachability, playfulness, display clarity, rounded, soft corners, bulky, compact counters, bouncy baseline.
A heavy, rounded sans with broad, blocky strokes and softened corners throughout. Curves are built from generous circular forms, while terminals tend to end in blunt, squared cuts that keep the silhouette crisp. Counters are compact and often somewhat squarish inside the rounded outer shapes, creating a dense, punchy color on the page. The lowercase shows simple, single-storey forms (notably a and g), short ascenders/descenders, and a generally compact rhythm that reads as sturdy and approachable at display sizes.
This style works best for short, high-impact text such as headlines, posters, product packaging, and branding marks where a bold, friendly personality is desired. It can be effective for signage and social graphics that need immediate visibility, especially when paired with ample tracking and clear hierarchy.
The overall tone is upbeat and informal, with a toy-like heft that feels friendly rather than severe. Its rounded geometry and chunky proportions suggest a retro display sensibility suited to humorous, welcoming, or youth-oriented messaging. The strong, simple shapes project confidence and immediacy, leaning more toward fun and approachability than refinement.
The design appears intended to deliver maximum visual impact with a warm, rounded voice—combining sturdy, simplified letterforms with a playful rhythm. It prioritizes bold recognition and character in display settings, favoring approachable shapes and compact internal space for a strong, graphic presence.
Distinctive features include the single-storey lowercase construction, a round i/j dot, and numerals with bold, curved wedges and compact interior counters. The font’s dense fill and tight apertures can make fine spacing and generous sizing important in longer lines of text, where the forms may visually merge.