Sans Normal Pemir 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'TT Commons™️ Pro' and 'TT Norms Pro' by TypeType and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, retro, chunky, bubbly, display impact, approachability, retro flavor, brand friendliness, rounded, soft, geometric, compact, sturdy.
A heavy, rounded sans with soft corners and broad, circular counters. Strokes stay largely uniform, producing an even, blocky texture with a slightly compressed, compact feel in the apertures and joins. Curves are generously padded and terminals are blunt, giving letters a smooth, molded silhouette; diagonals and joins (as in K, V, W, X) read cleanly without sharpness. Numerals are equally stout and simplified, matching the typeface’s strong, cohesive rhythm in text.
Best suited to short, high-impact settings such as headlines, posters, logos, packaging, and storefront or event signage. Its thick, rounded forms hold up well at larger sizes and can add warmth and personality to brand marks and display typography.
The overall tone is upbeat and approachable, with a distinctly chunky, retro-leaning friendliness. Its rounded geometry and dense color make it feel confident and informal rather than technical or delicate.
Likely designed as a friendly display sans that prioritizes bold presence and rounded, geometric simplicity. The consistent stroke weight and softened shapes suggest an intention to feel approachable and modern-retro while maintaining strong legibility in large, attention-grabbing applications.
The boldness creates a strong page color and prominent word shapes, especially in mixed-case settings where the rounded lowercase forms keep the texture lively. Counters remain clear but are noticeably tight in some letters, reinforcing the compact, punchy presence.