Slab Rounded Ribo 2 is a bold, wide, monoline, upright, normal x-height font visually similar to 'Jolly Good Proper Serif' and 'JollyGood Serif' by Letradora (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, playful, friendly, folksy, retro, approachable, approachability, retro charm, display impact, signage clarity, rounded serifs, soft corners, chunky, bouncy, informal.
A chunky, monoline serif with rounded slab-like terminals and softly blunted corners throughout. Strokes stay consistently heavy, with gentle swelling at joins and a slightly uneven, hand-set rhythm that keeps counters open and legible. The proportions are broad and sturdy, with compact curves and short, cushioned serifs that read more like rounded feet than sharp brackets. Numerals match the letterforms with the same soft, weighty construction and clear, simple silhouettes.
Best suited to display settings such as headlines, posters, storefront or event signage, and packaging where a friendly, eye-catching voice is needed. It can also work for short bursts of text—taglines, pull quotes, and menu headings—where its heavy texture and rounded serifs remain clear without feeling rigid.
The overall tone is warm and playful, with a casual, slightly nostalgic flavor reminiscent of friendly signage and storybook display type. Its rounded terminals and hefty presence make it feel non-threatening and personable, while the steady stroke weight keeps it confident and bold in voice.
This design appears intended to deliver a bold, approachable serif presence with softened slabs and a slightly handmade rhythm. The goal seems to be a readable, characterful display style that evokes retro warmth while staying sturdy and straightforward in construction.
The face maintains a consistent dark color on the page, and its rounded slabs help prevent harsh texture even at larger sizes. Curves and diagonals are simplified and sturdy, favoring readability and charm over precision, which contributes to an intentionally informal, human feel.