Sans Contrasted Issy 2 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: posters, logos, headlines, packaging, editorial display, playful, retro, chunky, quirky, punchy, attention grabbing, retro display, branding, expressive tone, soft corners, bulbous, rounded terminals, ink traps, top-heavy.
A heavy, display-oriented sans with broad proportions and pronounced stroke contrast. Letterforms lean on compact, blocky stems paired with rounded bowls and softened corners, creating a sturdy silhouette with occasional pinched joins and triangular notches that read like subtle ink-traps. Curves are generous and slightly bulbous, while horizontals and terminals often widen into slab-like blocks, giving the face a lively, uneven rhythm. The lowercase keeps a sturdy, single-storey feel in key shapes, with prominent dots on i/j and a generally compact interior space that emphasizes mass over openness.
Best suited to large-scale applications where its mass and contrast can be appreciated: posters, brand marks, packaging, and bold editorial headings. It can also work for short UI/marketing callouts or merchandise graphics, but its dense shapes and lively rhythm make it less appropriate for extended text or small-size reading.
The overall tone is bold and humorous, with a retro flavor that feels energetic rather than formal. Its exaggerated widths, soft corners, and occasional quirky cut-ins add personality and a friendly awkwardness, making it feel attention-seeking and expressive.
The font appears designed to deliver maximum visual impact with a distinctive, chunky sans voice. Its combination of broad proportions, softened geometry, and deliberate cut-ins suggests an intention to feel retro, playful, and highly recognizable in display settings.
The design shows intentional idiosyncrasies across joins and terminals (notably in diagonals and some curves), which increases character but also makes spacing and word texture feel busy at smaller sizes. Numerals follow the same chunky, contrasted logic, with ample curvature and strong black shapes suited to headline use.