Sans Normal Venug 10 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, ui, posters, modern, casual, friendly, clean, dynamic, approachability, readability, modernity, motion, informality, humanist, rounded, oblique, soft, open.
A slanted sans with smooth, rounded stroke endings and a gently humanist construction. Curves are broad and open, with restrained modulation and a steady, even color on the page. Capitals are simple and streamlined, while lowercase forms show lively, handwritten-adjacent details such as a single-storey a and g, a compact ear on g, and a curved descender on y. Numerals follow the same soft geometry, with oval counters and slightly angled terminals that reinforce the forward-leaning rhythm.
Well suited to brand identities and packaging that want a modern, personable voice, and to editorial headlines or pull quotes where a smooth italic presence adds motion. It can also work for UI accents, labels, and short-to-medium text where a friendly, unobtrusive sans is desired.
The overall tone is approachable and contemporary, combining the clarity of a sans with an informal, conversational energy. Its consistent slant and rounded forms give it a friendly, progressive feel that reads as relaxed rather than strict or technical.
The design appears intended to provide a versatile italic sans that stays legible while projecting warmth and momentum. It balances clean geometric tendencies with humanist cues so it can feel contemporary without becoming rigid.
The italic angle is integral to the design rather than an added slant, creating a cohesive flow across words and lines. Open apertures and uncomplicated joins help keep shapes distinct, while the rounded terminals soften the texture at larger sizes.