Sans Normal Velam 5 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, ui text, posters, headlines, packaging, modern, friendly, dynamic, clean, informal, emphasis, approachability, modernity, clarity, rounded, humanist, soft corners, open apertures, sheared.
A slanted sans with rounded, gently tapered strokes and smooth curves that keep the texture even and readable. Counters are open and generously shaped, with circular/elliptical bowls in letters like O, Q, and e, and a single-storey a and g that reinforce a casual, contemporary feel. Terminals are mostly softened rather than sharply cut, and joins stay simple and uncluttered, producing a consistent rhythm across uppercase, lowercase, and figures. Overall spacing feels moderate, with clear letter separation and a steady line color in text.
It works well for brand systems and packaging that need a modern, personable voice, and for UI or product copy where a slanted emphasis is desired without becoming overly decorative. The even texture and open forms also make it suitable for short-to-medium passages, while its italic stance gives headlines and callouts a sense of motion.
The tone is contemporary and approachable, with a forward-leaning energy that reads as active rather than formal. Its rounded construction and calm stroke treatment give it a friendly, easygoing voice suited to everyday communication.
The design appears intended as an energetic, friendly slanted companion for contemporary sans typography—combining clean construction with softened curves to keep it approachable and versatile.
Uppercase forms stay straightforward and geometric while the lowercase introduces a more conversational humanist flavor, especially in the single-storey shapes and the smoothly curved shoulders. Numerals match the same soft, rounded language and maintain clarity at a glance.