Sans Normal Isgy 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Aksen' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, playful, impactful, retro, attention grabbing, approachable display, bold branding, poster impact, rounded, soft corners, compact counters, high fill, blocky.
A heavy, wide sans with rounded geometry and softened corners that keep the dense color from feeling harsh. Strokes are consistently thick with compact interior counters, producing a strong, poster-like texture and sturdy silhouettes. The lowercase follows a simple, single-storey approach where applicable, with short, robust terminals and minimal stroke modulation; punctuation and numerals appear equally chunky and stable. Overall spacing reads open enough for display use, with forms designed to hold together as big, solid shapes rather than delicate details.
Best suited for headlines and short phrases where maximum impact is needed, such as posters, signage, packaging, and bold brand wordmarks. It also works well for attention-grabbing UI labels or promotional graphics when set at larger sizes where the compact counters remain clear.
The tone is bold and outgoing, with a friendly, slightly retro sensibility created by the rounded construction and broad proportions. It feels energetic and approachable while still delivering a strong, assertive presence.
The design appears intended to deliver high-impact display typography with an approachable, rounded voice—prioritizing strong silhouettes, legibility at large sizes, and a consistent, rhythmic weight across letters and figures.
The most distinctive trait is the combination of wide proportions and tight counters, which creates a very dark typographic color and emphasizes silhouette over internal detail. Curved letters (like C, G, O, S) lean toward smooth, circular construction, while straight-sided letters maintain a clean, blocky stability.