Sans Normal Medaw 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Litho Display' by Arkitype, 'Molde' by Letritas, and 'PG Gothique' and 'PG Grotesque' by Paulo Goode (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, punchy, playful, retro, loud, impact, speed, distinctiveness, display, slanted, rounded, blocky, compact, high-impact.
A heavy, right-slanted sans with broad proportions and smooth, rounded geometry. Strokes are chunky and consistently weighty, with softened corners and generous curves that keep counters relatively open for the weight. Terminals read mostly blunt, and several letters show a distinctive horizontal slice/ink-trap-like notch that creates a dynamic cut-through effect. Uppercase forms feel compact and muscular, while the lowercase keeps a simple, single-storey construction (notably the a and g) with sturdy, short extenders that reinforce a dense, poster-ready texture.
Best suited to large-scale applications such as headlines, posters, apparel graphics, sports and event branding, packaging callouts, and logo/wordmark work where its slant and heavy color can project impact. It can also work for short subheads or labels when strong emphasis is needed, but its density and stylized cuts suggest avoiding long, small-size text.
The overall tone is energetic and assertive, with a sporty, forward-leaning momentum. The thick forms and quirky sliced details add a playful, slightly retro display character that feels made to grab attention rather than disappear into body text.
The design appears intended as a high-impact display sans that combines a strong, wide stance with a forward-leaning posture for speed and urgency. The recurring sliced terminals and ink-trap-like cutouts look purposefully added to create a distinctive identity and maintain definition in heavy, rounded shapes.
The numerals and key round letters (O, Q, 8, 9) emphasize circular mass and bold counters, while diagonals (V, W, X, Y, Z) are cut decisively for strong silhouettes. The repeated slicing motif across multiple glyphs becomes a recognizable signature that adds motion and visual bite at headline sizes.