Sans Normal Oslem 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Epoca Pro' by Hoftype, 'ITC Quay Sans' by ITC, 'Akwe Pro' by ROHH, 'Foundry Journal' by The Foundry, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, punchy, retro, casual, impact, approachability, display, brand voice, soft-cornered, rounded, chunky, compact, bouncy.
A heavy, rounded sans with broad, compact forms and softly tapered terminals. Curves are full and generous, with minimal stroke modulation and an overall smooth, cushiony silhouette. Counters are relatively small for the weight, and joins are sturdy, giving letters a dense, poster-like presence. Proportions lean slightly condensed in feel, and the rhythm is energetic, with subtle quirks in shapes like the angled leg of R and the lively tails on forms such as Q and y.
Best suited to headlines, posters, and branding where a bold, friendly voice is needed. It works well for packaging, signage, and promotional graphics, and can add warmth to short UI labels or badges when used at larger sizes.
The tone is upbeat and approachable, combining a friendly softness with strong visual impact. Its rounded geometry and chunky massing evoke a retro, sign-painter/advertising sensibility, reading confident and fun rather than formal or technical.
The design appears intended to deliver maximum impact with an approachable, rounded character—balancing compact, sturdy letterforms with playful details for strong recognition in display contexts.
The lowercase shows clear, simple construction with single-storey a and g, reinforcing an informal, contemporary feel. Numerals are similarly bold and rounded, suited to attention-grabbing settings. Overall spacing appears comfortable at display sizes, supporting tight headlines without losing clarity.