Sans Superellipse Ugdil 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Univia Pro' by Mostardesign (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, techy, industrial, robust, sporty, playful, impact, clarity, modernity, friendliness, modularity, rounded, blocky, geometric, squarish, compact.
A heavy, geometric sans with rounded-rectangle construction and consistently softened corners. Strokes are uniform and dense, with large counters that stay rectangular rather than circular, producing a sturdy, modular rhythm. Many joins and terminals are squared-off with gentle rounding, and diagonals (A, K, V, W, X, Y) are broad and stable, avoiding sharp points. Numerals and caps read compact and sign-like, with clear, simplified forms and minimal interior detail.
Best suited to large-scale use where its bold, rounded-rect forms can project impact: headlines, poster typography, brand marks, product packaging, and wayfinding or interface labels. It can work for short bursts of text, but its dense texture is most comfortable in display settings rather than extended reading.
The overall tone is confident and utilitarian, with a contemporary, tech-forward feel. Its rounded corners keep the voice friendly and approachable while the dense weight and blocky geometry add a rugged, engineered character.
Designed to deliver a modern, modular display voice built from superelliptic and rounded-rect geometry, balancing industrial strength with softened, friendly corners for high-impact communication.
Spacing and silhouette emphasize chunky, uniform texture in paragraphs, with short extenders and a strong baseline presence. The lowercase maintains the same geometric logic as the caps, favoring squared bowls and open apertures for clear, punchy word shapes.