Sans Superellipse Kuji 4 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, logotypes, branding, posters, packaging, tech, futuristic, sporty, friendly, confident, impact, modernity, approachability, brand presence, tech feel, rounded, squarish, geometric, soft corners, chunky.
A heavy, rounded-rectangle sans with broad proportions and a distinctly squared-off curve logic. Strokes are monolinear with large radii at corners, producing superellipse-like bowls and counters that feel engineered rather than calligraphic. Apertures are generally tight and the counters read as rounded slots, while terminals stay blunt and clean. The overall rhythm is compact and dense, with a tall lowercase presence and short-looking extenders that keep lines feeling steady and block-like.
This style is well suited to headlines, logos, app or device branding, packaging, and bold promotional graphics where a compact, modern presence is desired. It can also work for short UI labels or signage when set with generous spacing and adequate size.
The tone is modern and high-impact, combining a techy, futuristic flavor with an approachable softness from the rounded corners. It projects confidence and durability, leaning toward a sporty, product-forward voice rather than editorial refinement.
The design appears intended to deliver maximum visual impact with a contemporary rounded-square geometry, balancing toughness and friendliness. Its forms prioritize a consistent, manufactured feel that supports bold brand statements and attention-grabbing display settings.
The squarish rounding is consistent across letters and numerals, giving text a unified “molded” silhouette. In longer passages it reads best at larger sizes where the tight apertures and dense color remain clear.