Sans Superellipse Nowo 7 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, logotypes, posters, packaging, sports branding, techy, playful, futuristic, chunky, retro, impact, modernity, approachability, tech aesthetic, rounded, soft corners, squared forms, compact apertures, blocky.
A heavy, rounded sans with superellipse construction: most curves resolve into rounded-rectangle bowls and terminals rather than true circles. Strokes are uniform and monoline, with broad proportions and generous counters that stay tightly framed by thick outlines. Corners are consistently softened, and joins read clean and engineered, giving letters a molded, button-like silhouette. Uppercase forms are wide and stable; lowercase echoes the same geometry with short extenders and sturdy, simplified shapes, while numerals follow the same squared-round logic for a cohesive texture in text.
Best suited to display work where its broad, rounded geometry can be appreciated: headlines, brand marks, posters, packaging, and high-impact signage. It also fits UI headers, game/tech-themed graphics, and short promotional copy where a chunky, modern presence is desirable.
The overall tone is bold and friendly with a distinctly tech-forward, arcade/space-age flavor. Its soft-cornered mass feels approachable and modern, while the squared curves and compact apertures add a confident, industrial edge.
The design appears intended to deliver maximum impact with a smooth, engineered silhouette—combining soft corners with squared-round structure for a contemporary, futuristic display voice that remains approachable and legible at larger sizes.
The design maintains a strong rhythm through repeated rounded-rectangle counters (notably in forms like O, D, P, and 0) and flattened curves that keep lines looking even and dense. The squarish rounding also helps the font hold its shape at large sizes where the geometry becomes a key stylistic feature.