Sans Normal Pekis 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Heavitas Neue' by Graphite, 'Mundial' by TipoType, 'Gogh' by Type Forward, and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, branding, playful, friendly, chunky, cartoonish, retro, display impact, approachability, playfulness, informality, character, rounded, bulky, soft, bouncy, compact.
A heavy, rounded sans with thick strokes, softened corners, and slightly irregular geometry that gives the letters a hand-cut, rubbery feel. Counters are generally open and round, with simplified joins and minimal stroke modulation. The uppercase shows broad, stable proportions and simple construction, while the lowercase carries a compact, sturdy rhythm with prominent bowls and short extenders. Numerals match the same inflated, rounded silhouette for a consistent, poster-ready texture.
Best suited to short, high-impact text such as posters, headlines, logos, packaging, and social graphics where its bold, friendly forms can carry personality. It also works well for playful editorial callouts and children’s materials, especially at medium to large sizes where the rounded details and counters remain clear.
The overall tone is cheerful and approachable, with a casual, informal energy. Its chunky shapes and subtly uneven curves read as fun and expressive rather than technical or corporate, suggesting a lighthearted, kid-friendly or entertainment-oriented voice.
The font appears designed to deliver an approachable display voice: strong visual weight, soft rounded construction, and a slightly quirky rhythm that prioritizes warmth and character over precision. The consistent, simplified shapes suggest an intention to stay highly legible while still feeling informal and fun.
Spacing appears generous enough to keep dense black forms from clogging, and the rounded terminals help maintain clarity at display sizes. The design’s deliberate quirkiness shows up as small asymmetries and lively curves that add character while staying legible.