Sans Normal Ludih 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Candor' by Brink, 'Kaleko 105' and 'Kaleko 105 Text' by Talbot Type, 'Endorphin' by Tall Chai, 'Causten' and 'Causten Round' by Trustha, 'Biotic' by TypeUnion, and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, friendly, punchy, retro, sporty, impact, approachability, motion, display readability, brand voice, rounded, chunky, bouncy, soft corners, high impact.
A heavy, forward-slanted sans with broad proportions and rounded construction. Strokes are consistently thick with minimal modulation, and corners tend to be softened rather than sharp, giving the forms a molded, chunky feel. Counters are relatively open for the weight, and the overall rhythm is driven by wide, circular shapes in letters like O/C/G and compact joins in n/m/h. The figures follow the same robust, rounded logic, reading clearly with strong silhouettes.
Best suited to short-form display use where impact and personality matter: headlines, posters, logos, packaging, and energetic brand systems. It can work for brief callouts or subheads in editorial layouts, but its strong presence is likely to dominate in longer text blocks.
The overall tone is upbeat and approachable, combining boldness with softness. Its slanted stance and rounded massing create a sense of motion and bounce, suggesting energetic, informal messaging rather than quiet neutrality.
The design appears intended to deliver maximum visual impact with an approachable, rounded voice. By pairing strong weight with soft geometry and a consistent slant, it aims for attention-grabbing typography that still feels friendly and modern-retro.
Uppercase forms feel sturdy and poster-like, while the lowercase maintains a compact, friendly texture that keeps paragraphs lively. The italic angle is noticeable and consistent, helping headlines feel dynamic while retaining legibility through simple, high-contrast-free shapes.